Pages

Friday, June 17, 2011

Marlboro Pay $ 500 million for Ferrarif

Although sponsorship is not allowed to perform in F1, Marlboro remained loyal to sponsor Ferrari. They are even willing to pay 500 million U.S. dollars to the Prancing Horse.

With a value of 500 million dollars, each year an average of Lo Scuderia earn 160 million dollars.

  Marlboro has just extended his contract with
Ferrari for the next three years. Similarly, reported, citing SportsPro Crash Media.

Marlboro to sponsor Ferrari since 1996, but they just enjoy it fully plastered their name in the body of a Ferrari for two years. After that, the ban began appearing on various countries and then expanded to eventually ban on cigarette advertising applied throughout the world.

So, what are the advantages to become a sponsor Ferrari Marlboro in the middle of a rule prohibiting the appearance of their logo or name on any circuit? Apparently, the answer is in the official name of Ferrari. Because, officially enroll as Scuderia Ferrari Marlboro Ferrari.

Since 2007, Ferrari Marlboro logo was not leaving anything on the car body. They then 'outsmart' by writing a Marlboro with a barcode. 2011 season, Ferrari was forced to abandon the barcode.
& .

No comments:

Post a Comment